Private Label Food Sources (Store Brand)

I am frequently asked what I think about a particular generic brand versus the name brand to identify which is of a better quality. I have learned that quality is relevant mainly to the person consuming the product and may vary based on taste preference. The absolute best way to determine if switching to a store brand is something that will work for your family is to take the plunge and purchase a store brand product.

The thing to remember about trying the store brand out is to only purchase one or two items that you don’t normally purchase so that your entire shopping trip isn’t a dud. Once you do decide what products work, and what products don’t, keep a list of what works for your family.

One source of contention that many shoppers come up against, is the unwillingness of their family to try a different brand. Sometimes it is the packaging that keeps your family from trying a new brand since many people associate store brand products as being inferior. Try a blind taste test with your family, and see if they can tell the difference. We did this with Aldi Cheese Curls versus Cheetos.

I don’t feel like I have slighted my family at all when I introduce a new store brand to them. On the contrary, I am helping them realize that brand isn’t the most important quality of a product; first and foremost is taste.

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