General Mills has announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. The company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grain.
Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children´s diets.
Other cereal benefits:
- Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children´s diets.
- Ready-to-eat cereal is the No. 1 source of whole grains in a child´s diet today.
- More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.
Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.
For more information about kids and cereals, please visit Cereal Health and Wellness.
General Mills cereal are already a staple at our house. I can never go wrong with Cheerios, but I was pleasantly surprised when General Mills made the announcement for plans on reducing the sugar in cereals that are targeted towards children. I was thrilled when MyBlogSpark gave me the opportunity to share a coupon for a free box of cereal for four lucky readers of The Crafty Dollar.
To enter, leave a comment. Please be certain that your email address is either in your blogger profile or provided in your comment to win one of the four coupons. The giveaway will end January 28th 2010 at 11:59 PM CST and will be announced January 29th 2010. The winner will have 48 hours to respond via email.
All information and free cereal coupons were provided by General Mills through MyBlogSpark. The views expressed are my own. I have received no compensation from General Mills or MyBlogSpark.
We eat a lot of cereal in our house. seeing a company trying to increase the nutrition and decrease the sugar makes me very happy. My kids love all kinds plain or sugared, but it would be nice to not have to worry as much about the sugar content in some of their favorites. Thanks for the information! =]
We’re pretty much a General Mills family. Cheerios/ HN Cheerios/ Kix are our staples.
My favorite General Mills kids cereal is Multi Grain Cheerios
*Thanks* for the giveaway!
We eat a lot of cereal in our family and General Mills has some of our favorite kinds.
slrdowney at hotmail dot com
This is a great giveaway!
My kid loves Cheerios. Thanks for the giveaway!
Thanks for the opportunity! We love cereal in this house!!!
My favorite General Mills Cereal is Honey Nut Cheerios.
Oooh… I love Cheerios and Wheaties! This coupon would really come in handy. Thanks for the giveaway
LKARambo at comcast dot net
We love cereal—especially Cheerios. Love those Box Tops for Education too!!
My family eats alot of cereal and this would be great to win! I really like the Honey Nut Cheerios also!
We go through a lot of cereal at our house so I’d love to win this! Thanks!!
My 5 Year old eats cereal all the time! We love giveaways! Thanks!
We are suddenly back into cereal again,seems like it goes in phases
We love General Mills cereal! I have to have Honey Nut Cheerios in my bowl!
tcarolinep at gmail dot com
I love CEREAL!
I mean every morning!
THis would be awesome to win.
Love cereal!
Free box would be a score!!
ritabarriga@yahoo.com
my daughter and i have a serious cereal addiction, we eat it for breakfasts , lunch, dinners, snacks, and just because we like it!
My oldest loves reeses puffs and my daughter loves trix. I’ve always been mindful of the sugar so I usually restrict that stuff to Saturday. Its good to see GM is paying attention.
Christine
dazed1821@aol.com
We love cereal at our house too- we eat lots of kix and cheerios. Thanks!
Our favorite is Lucky Charms because, come on, who doesn’t love a bowl of marshmallows for breakfast?
Thanks for the chance to win.
I love plain old Cheerios with granola and raisins on top. Yum. 2nd runner up is Apple Cinnamon Cheerios.
We eat a lot of cereal in our house so this would be great! We like GM cereal!
Thanks for the giveaway!