
General Mills has announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. The company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grain.
Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children´s diets.
Other cereal benefits:
- Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children´s diets.
- Ready-to-eat cereal is the No. 1 source of whole grains in a child´s diet today.
- More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.
Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.
For more information about kids and cereals, please visit Cereal Health and Wellness.
General Mills cereal are already a staple at our house. I can never go wrong with Cheerios, but I was pleasantly surprised when General Mills made the announcement for plans on reducing the sugar in cereals that are targeted towards children. I was thrilled when MyBlogSpark gave me the opportunity to share a coupon for a free box of cereal for four lucky readers of The Crafty Dollar.
To enter, leave a comment. Please be certain that your email address is either in your blogger profile or provided in your comment to win one of the four coupons. The giveaway will end January 28th 2010 at 11:59 PM CST and will be announced January 29th 2010. The winner will have 48 hours to respond via email.
All information and free cereal coupons were provided by General Mills through MyBlogSpark. The views expressed are my own. I have received no compensation from General Mills or MyBlogSpark.

