It’s refreshing when a company changes a product to make it more appealing to the eye, while still providing the same quality and most importantly not changing the size or price of the product. Aldi’s Carlini Olive Oil has a new look, and the new packaging makes it look, well, expensive. As far as I can tell, nothing has changed about the olive oil, although there are now 130 calories per serving (1 Tbsp), rather than the previous 120 calories. Aldi’s olive oil is a product of a large olive oil bottler in Italy. We have used a number of olive oils and have found that this oil is above average for both Italian and Latin American cooking.
While the price has stayed the same, the redesign of the package shows that Aldi is positioning itself to show the consumer that it can provide a high end product at an affordable price. I’ve noticed that Aldi is redesigning the packaging of some of its other products as well, a necessary marketing tool to draw the consumers eye in on products that the consumer may have overlooked in the past. Aldi is much underrated in my opinion, and has a lot to offer in the grocery store game. Because their primary products are designed by Aldi for Aldi and only sold in their stores, it may be a tough sell getting new consumers to try their products. Word of mouth marketing by Aldi’s current consumers will be one of their best tools to get new consumers into the stores to see for themselves the high quality products that Aldi has to offer.
